Description:
The Content Specialist is a versatile role within the Marketing Communication Office and the division of Enrollment Management. This individual will support a variety of strategic initiatives aimed at increasing the University’s brand authority, digital visibility, and student recruitment efforts. This role involves a mix of high-level writing, digital presence auditing, market research, and project coordination. The specialist will work cross-functionally with the marketing, public relations, and web services teams to ensure the University’s narrative is consistent, accurate, and professional across all digital platforms
Responsibilities:
- Develop and produce high-quality written content for a wide range of channels, including blog posts, news articles, website pages, and advertising copy.
- Conduct comprehensive audits of the University’s digital footprint on external profiles, directories, and third-party websites to ensure institutional data is accurate and up-to-date.
- Collaborate with faculty and campus subject matter experts to research and draft articles that highlight the University’s academic expertise and thought leadership.
- Perform market research and competitive analysis on digital trends, website patterns, and consumer behavior to inform marketing strategies.
- Provide project management support for various office initiatives, ensuring tasks are tracked and deadlines are met.
- Coordinate with the web services team to provide strategic content and organizational recommendations for University web pages.
- Support the Public Relations and Marketing Directors on special projects and "deep-dive" research assignments as needed.
- Assist in the development of promotional materials and communication plans for various campus partners.
- Monitor and report on the University’s representation across emerging digital platforms and search technologies.
- Manage various administrative tasks related to content workflows and project queues.
Qualifications:
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
- Exceptional writing, editing, and storytelling skills with the ability to adapt tone for different audiences (journalistic, promotional, and technical).
- Strong research skills and the ability to synthesize complex information into clear, engaging content.
- Proven ability to manage multiple projects simultaneously with high attention to detail.
- Effective interpersonal skills for interviewing faculty and collaborating with different internal departments.
- Analytical mindset with an interest in learning digital marketing trends and consumer search behavior.
- Ability to work independently and take ownership of project-based assignments.
- Willingness to learn new digital tools and strategies; familiarity with digital marketing concepts is a plus.
- A collaborative spirit and the ability to work effectively as part of a multi-disciplinary team.